The Faces of MBD
The core of MBD is always the same: Growth that is both strategic and meaningful.
The “M” adapts to context.
Market Business Development
Go-to-market, positioning, expansion
Mindful Business Development
Sustainability and resilience in energy & transformation
Modern Business Development
Digital-first, innovation-driven growth
Momentum Business Development
Scaling, acceleration, and change projects
Music Business Development
Supporting artists, music business, and cultural projects
About MBD & Rene Wetzel
In 2009, Rene Wetzel started consulting in online marketing and new market development, guiding clients through the opportunities of an increasingly harmonized EU market and emerging digital distribution channels.
In 2012, this work evolved into Music Business Development (MBD), delivering digital marketing and business expertise to musicians and the music industry.
From 2018 to 2024, Rene helped pivot an EV charging startup through its acquisition by a global energy major, leading international growth and organically doubling its contracted asset base by expansion.
Today, MBD stands for Meaningful Business Development a guiding principle that combines strategy, creativity, and values to create growth that is both measurable and meaningful.
Rene Wetzel
I am an experienced business developer with a proven track record of over 15 years in market expansion, strategy, and leadership across industries.
My expertise spans e-mobility, energy, sustainability, digital business models, and the creative industries.
Alongside my business career, I have been active as a musician, songwriter, music producer, and cultural project manager for over 25 years.
This dual perspective shapes my consulting style: analytical and structured — yet creative and people-centered.
- Certified Bachelor Professional of Business (CCI) / Geprüfter Wirtschaftsfachwirt (IHK)
- Crisis Communication — Hill+Knowlton Strategies
- Advanced Presentation & Public Speaking
- Experienced Trainer and Coach
- Business Accounting & Financial Reporting
- Author: ”Online Marketing für die Musikbranche” ISBN 978- 3981344677, Musikmarkt Verlag 2012.
Solutions Networks
MBD
values longstanding partnerships
- Technology, Production
- Innovation, Design, Photography
- Accounting, Legal
- Research & Development
- Marketing
- Live & Booking
Ways of working
Set the right partnership for your needs.
Time-Based Engagements
Flexible support, tailored to your needs
- Book a contingent or “as-you-go” hours
- Interim management for critical phases
- Targeted project support
- Keep your development dynamic
Pay-for-Results
Clear agreements, measurable outcomes
- Define deliverables together
- Pay only for achieved results
- Shared focus on quality and success
- Steer to success