Internationalisation and Localisation
Open new markets through international roll-out
Internationalisation: Develop new markets
- Analysis of the new market and environment
- Assessment of pre-existing strategical approaches for current and future markets
- Adaption of current product and sales argumentation
- Transfer to the new market
- of experience
- success stories
- top selling products
- product and customer segmentation
- Segmentation of product and audience in new market, adaption of current segments
Enter new markets: International Roll-Out
- Develop and adjust strategical approach
- Create a media plan and define measures
- Webseite, App, Email Marketing, Events and Trade Fairs, Offline and Online Acquisition, Partnerships, Media Mix composition, PR/OnlinePR, Public Relations, Subsidiaries, Recruiting
- Execution in the target market, up to full local representation (interim)
- International Online Marketing
- Research, acquire and manage local partners
Lokalisation: Adjustment to local markets in terms of language, tonality culture and audience targeting
- Internationalisation of your brand
- Assessment and evaluation of communication related opportunities and threats of your brand and argumentation
- Coordination of translation and localisation
- Cross-border sales management
- Logistics and evaluation of tailored shipping and storage solutions
- Local customer service and support handling
- Main markets of MBD.berlin: DE, BR, PL. FR and BE, NL, LUX in partnership with Online Business Development